Process: Design Concepts

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We held a creative session with key decision makers on the WIC team and developed a creative brief to guide the development of the graphic identity and all collateral materials. The creative brief outlined key campaign elements including look and feel, concepts or emotions to communicate, mandatory requirements, primary and secondary audiences, and a production schedule. Three design concepts were presented to the client team for discussion.

The WIC team selected the Wave concept as the design that spoke most directly to the campaign's chosen theme and slogan.  

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