Impact

A successful campaign requires many things:  a clear message, a captivating design, appealing imagery, and a well-researched strategy for implementation that concentrates on target audiences and reaching the optimal number of impressions possible.  This campaign will undoubtedly reach the 250,000 WIC participants in Pennsylvania, additional WIC-eligible moms and children, as well as a statewide audience. The Pennsylvania WIC program serves as a model to WIC programs nationwide.