Process

Douglas Gould and Company undertook a multi-pronged branding and marketing campaign for the new supplemental food program that involved message, identity and materials development coupled with thorough testing.  Douglas Gould and Company brainstormed different ways to frame WIC.  For each step, we created three distinct concepts to present to our partners.  The selected concept was then applied to several multimedia products.

• Strategic Message Development
• Identity & Message Testing and Training
• Design Concepts