Materials Development
The best promotional materials effortlessly communicate
an organization's vision and mission through a carefully
concocted combination of words and images. Douglas Gould and Company is involved in all
aspects of writing and designing a variety of materials from logos to Web sites and print publications.
Recent print material examples include:
Douglas Gould and Company is working with the Pennsylvania Department of Health to create a marketing campaign for the state's Women, Infants and Children (WIC) program. By the fall of 2009, the PA WIC program will be using several new collateral pieces that will include a new brochure, posters, radio and TV public service announcements (PSAs), and statewide billboards.
What moves parents to act on behalf of arts learning? Douglas Gould and Company did the research and designed the printed report to share our findings and provide strategic messages for empowering parents to speak out in favor of arts learning.
Douglas Gould and Company commissioned blogosphere research that reveals key findings from which we can make assumptions about which bloggers arts learning advocates should engage in conversation and how to develop more effective campaigns that have extended breadth and reach. This is the cover of the print version of the research report.
Arts for Academic Achievement (AAA), a has harnessed the resources of Minneapolis' arts, cultural and business communities to activate and support system-wide educational reform. Among other communications tools, Douglas Gould and Company designed the logo and this print brochure.
